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Customer Loyalty |
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'If you want loyalty you
buy a dog. The consumer won't give it to you.' Angus Munro,
CEO of Brown & Jackson retailer
Customers are not pets though
many loyalty schemes seem to assume they have less intelligence
than Fido or Felix. Loyalty has to be earned but can provide big
wins for business. See article for more information on customer
loyalty and customer relationship management.
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IoD Branch Meetings |
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Janet Downes of DSM has
recently presented at a number of IoD branch meetings on Marketing
in Hard Times. The events proved to be very popular. For anyone
who missed the presentations or wants a reminder
click here for a summary of the issues
she covered.
If you are interested in
further information about how Janet helps clients get the
most out their marketing in tough times contact us by
email or phone
- +44 (0) 1273 891 050.
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Good marketing has a dramatic effect on
business performance...
but how do you ensure your marketing is 'good'?
<See marketing capability audit>
One vital element is ensuring you have a clearly
thought through marketing strategy as a integral part of your business
plan. Then you need to implement that
strategy in the most cost effective fashion for your business.
Integrating your marketing strategy with your
business plan means...<More>
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The heart of a marketing strategy is knowing...
exactly which customers you are going to offer
which products and services and why they will choose you above your
competition.
Once you understand these issues marketing
programmes, sales processes and customer service strategies can be
designed to maximise value for your business and for customers.
This involves....<More>
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Downes Strategic Marketing specialises in...
consultancy and in-company training services
that help businesses design and implement effective customer
strategies.
Our services include:
- business and marketing planning
- marketing audits
- sales and marketing process assessment and
design
- marketing research
- marketing capability, skills and competence assessment and development
- mentoring and coaching
- marketing training
<More>
Our clients......
range from multinationals to start-ups and come
from a wide range of industries including IT and telecommunications,
financial services, healthcare and leisure as well as specialised SMEs
and public bodies. Find out what we've done to help them <More>
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When Less is More |
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Having to cut costs to sustain
your business in hard times? Marketing budgets are often the first
in line for the chop. But rather than cut blindly and possibly
harm your business for years to come check out our top cost
cutting tips which can actually improve your marketing. <More>
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Strategy Health Check |
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Want to find out if you really
have a high quality marketing strategy? Try out our quick and
dirty strategy audit and see how good you really are! <More>
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Back to Basics |
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Developing an effective
marketing plan requires an amalgam of good process, sound analysis
and creativity. To find out more see our Primer on Marketing
Planning. <More>
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