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Course Details |
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How to Build a CRM Business Case
This is 2-day in-company course designed to provide you with a practical
approach to developing a business case for a CRM project.
Learn how to:
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Identify the benefits of improving customer relationships for your
business
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Link CRM project objectives to achieving success within your business
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Define 'soft' and 'hard' CRM benefits
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Identify the factors for and against successful CRM implementation
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Define the potential return on investment from CRM
Who Should Attend:
Senior business managers and IT professionals involved in planning the
design, implementation and use of a CRM system such as:
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Sales, Marketing and Service Directors and Senior Managers
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Heads of CRM
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IT/ IS Directors
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CRM Project Managers
Typical Course Outline
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The Value of Customer Relationships
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Why companies need to develop better customer relationships
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The Art of the Possible –
What can be achieved with the current CRM technologies
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Business Drivers and Inhibitors
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Defining the forces favoring and opposing the implementation of CRM
within your organization
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Defining the Business Context
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What is the current situation of your business and what are its
imperatives
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Identifying Benefits
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Defining potential benefits that CRM can bring to your business
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Developing Objectives and Metrics
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Turning generic benefits into specific, measurable goals
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The Financial Case
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Techniques for calculating the financial return
If you would like to adapt this course for
delivery in your own organisation or develop a customised training
programme with Downes Strategic Marketing, contact us by
email or phone - +44 (0)
118 9813224. |
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Training |
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DSM provides a range of
in-company training courses as well as competency and training
needs assessment services. Tailored training programmes are
usually built from a menu of standard options and customised
material. In-company courses can be cost effective for groups of 6
or more delegates, depending on the amount of customisation
required. The info box on the left of this screen gives a list of
sample courses.
Click
here to see what our customers say about us.
For more information contact
us by email or
phone - +44 (0) 118 9813224.
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Consultancy Services |
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Consultancy projects are
tailored to meet the requirements of each situation and client.
The
services we offer include:
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Sales & marketing audits
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Sales & marketing process
assessment & redesign
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Marketing planning
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Marketing strategy assessment
& design
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Marketing competency
assessment
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Training needs analysis
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Coaching & mentoring
Click
here for further examples of consulting projects and
here to see what our customers say
about us.
For more information contact
us by email or
phone - +44 (0) 118 9813224.
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