Influencing the Business
Aims and Objectives
Many marketers do or should
act as internal consultants to their organisations advising on the
best marketing practises to use rather than having total control of
the decisions. Becoming a consultant to the business requires
an ability to challenge business owners effectively. This
calls for a confident handling of
relationships, the creation of logical well-reasoned arguments and an
understanding of how to effectively position your advice so that it is
heeded by internal ‘clients.’
The purpose of
this 1-day workshop is to give participants insights into how
to position their thinking with decision-makers and key opinion
formers in their organisation.
What the workshop will cover
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What is consultancy?
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Internal Consultancy
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Attributes of
Successful Consultants
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Pitfalls and
Key Issues
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How successful consultants work
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Process, Roles, Actions, Skills
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Building Relationships
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Managing Challenge and Conflict
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Managing Yourself
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Personal development, knowledge building, self-motivation and
staying sane!
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Individual internal consultancy skills inventories and development
actions
Methods
This is a highly interactive course and requires
delegates to assess their behaviour and develop influencing strategies
appropriate to their roles, skills and organisation. This will be
achieved through lectures, discussions and exercises.
On completion the delegates
should be able to:
Recognise and use the appropriate behaviour and
communications strategies to build respected relationships with
peers and with more senior managers and increase
their influence on the business.
If you would like to adapt this
course for delivery in your own organisation or develop a customised
training programme with Downes Strategic Marketing, contact us by
email or phone
+44 (0) 118 9813224. |
