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Do Web Ads Work? |
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'Anecdotal feedback
from many of my advertisers is:- "Web advertising is now our
biggest source of new leads, and the leads we get from your site
spend more, on average, than the leads we get from other sources."
In fact the customer renewal rates on my site have been over 95%
for a couple of years now, and as most of my advertisers typically
seem willing to spend much larger sums year on year, there is
enough evidence to convince me that web advertising can work very
well.
So how does this correlate with Kotler and Nielsen who both say
web advertising doesn't work. Some people are saying one thing,
while others are saying another. My answer is simple....'
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Free and nearly free PR distribution sites
| name |
suitable for? |
lead time? |
notes |
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PRweb |
All
industries. |
24 hours |
Your release
date must be the same day as you submit. Or you can submit a release with a
future date. Your story will appear on PRweb and will be added to some
search-engines. You'll be emailed on confirmation, and can link to your
release on their site. |
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pressbox |
All
industries. |
24 hours |
Free release
distribution to web site and journalists via email. |
|
SPARC Product Directory |
New Sun
compatible products, news about manufacturers and resellers in the Sun
market. |
24 hours |
FREE news
distribution to Sun buyers. Send your release by email to the editor.
This is an end-to-end process which ensures news is seen by the targeted
market. |
|
STORAGEsearch |
New storage
products (hardware or software), news about manufacturers and resellers in
the enterprise storage market. |
24 hours |
FREE news
distribution to enterprise storage buyers. Send your release by email to the
editor.
This is an end-to-end process which ensures news is seen by the targeted
market. |
|
SourceWire |
Any IT or
telco release. (UK focused) |
24 hours |
This is a
nearly free service (about $10). Stories are used by a large number of
paper and web publications (mainly in the UK). There is a form on the site
for entering your release. |
Fee based PR
distribution sites - from about $200 to $525
Business Wire
eReleases
Internet News Bureau
Internet Wire
MajorNewsWire.com
Press Release Network
PR Newswire
Xpress Press
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Business Plan Center - Software and articles to
help people through the process of putting together a marketing plan
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Chartered Institute of Marketing
Moor Hall
Cookham
Maidenhead
Berkshire
SL6 9QH
tel:- 01628 427 500 |
CIM is the largest
marketing institution in Europe.
It offers professional qualifications, information
services and other benefits to members and others. The CIM runs a huge number of marketing courses. You don't have to be a CIM
Member to go on these courses. Courses range from 1 day public courses to
long term academic programs. CIM also runs company specific training,
which can be tailored to meet the needs of your marketing team in the UK, or
Europe.
Sample marketing courses. |
Institute of Directors
116 Pall Mall
London
SW1Y 5ED
tel:- 020 7839 1233 |
The Institute of Directors is the leading UK organization
representing individual company directors.
Most people don't think of the IOD as a marketing training company, but in
fact marketing is just one of the many subjects which directors can cover as
part of the IOD's professional development programs.
Example:- Effective Marketing Strategies |
Institute of Direct Marketing
1 Park Road
Teddington
Middlesex
TW11 0AR
tel:- 020 8977 5705 |
The IDM provides qualifications and practical support for direct
marketing practitioners .
Their 3 volume "Direct Marketing Guide" is an excellent sourcebook which
covers all practical aspects of classical (pre web) marketing. Mailshots,
print advertising and telesales are very comprehensively covered, and even
if you already own hundreds of marketing books, you should make this part of
your collection if you are at all involved in direct marketing.
Training courses overview |
Direct Marketing Association (UK)
Haymarket House
1 Oxendon Street
London
SW1Y 4EE
tel:- 020 7321 2525 |
The DMA (UK) is the trade organization for companies in direct
marketing in the UK.
The DMA's mission is to promote and protect the direct marketing industry
and give consumers trust and confidence. Members include advertisers from a
broad range of business sectors, direct marketing and telemarketing
agencies, and service suppliers from printers and mailing houses to list
brokers and database consultancies. |
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Most of the best information about web marketing can't be found in printed
books.
That's because traditional book publishers have a lead-time of 18 months or
more, which in this fast changing market is ancient history. Until that changes
the web itself is the best place to find information about marketing on the web.
The web sites listed below will help you understand how to market your company
better online, and help you find resources to get the job done.
|
Adbility.com |
Mark Welch's renamed Adbility's Web
Publishers' Advertising Guide will impress you. It contains analysis of
hundreds of web resources and sites related to banner advertising. |
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Atomz.com |
Provides a search-engine service for your own web site. Free
up to 500
indexed pages. Can also index flash pages. |
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Beaucoup.com |
This is the largest current list of search
engines and web directories. It includes links to these sites, and quick
entry to their "add url" forms. Unlike some of the automated resources
(below) this one is free to use. |
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Internetstats.com |
A directory of resources on the web which
contain market statistics. Great if you're doing market research into a
particular trend or industry. |
|
KnowThis.com |
The Marketing Virtual Library as been in
existence since 1998. It's operated and maintained by Paul Christ, Ph.D. Dr.
Christ is an Associate Professor in the Marketing Department of West Chester
University of Pennsylvania, |
| Netb2b.com |
This is the web marketing site from
BusinessMarketing magazine. The magazine has a great section each month
about the web. The new revamped web site has useful nuggets from this
excellent magazine. |
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NewsDirectory.com |
Directory of online Sales and Marketing
magazines - includes many web versions of traditional print publications. |
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Searchengineguide.com |
This linked page is a directory of search
engines related to Advertising and Marketing. |
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Searchenginewatch.com |
Articles which
analyze and compare the leading
search-engines. Includes useful tables which compare the number of web pages
in each engine, the average time to show a newly added page, and the number
of pages updated each day. Provides hard numeric data for direct marketers
which is not easily available elsewhere. |
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SubmitIt! |
This is an automated service which submits
your web site on a semi-automated basis to hundreds of search engines. |
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Useit.com/alertbox |
Hundreds of short articles which discuss all
aspects of the web by Jakob Nielsen. |
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Webhostdir.com |
The Web Host Directory from Inspiring
Technologies Ltd includes will help you find a web hosting company and
service for your new or current web site(s). You can search for suppliers by
including parameters such as price, speed, and a list of technical or
service related parameters. This directory also includes editorial about
developments on web hosting and reader nominated awards. |
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Webpromote.com |
In depth articles about web promotion and
related subjects. Contains extracts from the site owner's book "The Step by
Step Guide to Successfully Promoting a Web site", also includes summaries of
resources and utilities which can help you with working examples |
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Wilsonweb.com |
The Wilson Internet Services site includes
hundreds of articles about all aspects of web marketing. The level is
pitched at marketers and includes practical checklists and case studies. |
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On PR See Also...... |
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Web Marketing Resources |
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