Managing Marketing Assets

Aims and Objectives

This 3-day course is aims to equip managers with the higher level skills necessary to maximize their organization's performance through the proactive development of marketing assets..

What the workshop will cover

Managing marketing assets – brands, products, investments, people
Implementing strategic initiatives and plans
Managing relationships and partners – internally (with sales and other departments) and externally (3rd parties and customers)

On completion the delegates should be able to:

Audit the marketing assets under their management
Recognize opportunities to develop those assets and develop strategies to exploit them
Implement successful actions plans and initiatives through others
Work more effectively with internal and external partners
Understand the alternative strategies for developing relationships and select from them appropriately

If you would like to adapt this course for delivery in your own organisation or develop a customised training programme with Downes Strategic Marketing, contact us by email or phone - +44 (0) 118 9813224.

Training

DSM provides a range of in-company training courses as well as competency and training needs assessment services. Tailored training programmes are usually built from a menu of standard options and customised material. In-company courses can be cost effective for groups of 6 or more delegates, depending on the amount of customisation required. The info box on the left of this screen gives a list of sample courses.

Click here to see what our customers say about us.

For more information contact us by email or phone - +44 (0) 118 9813224.

Consultancy Services

Consultancy projects are tailored to meet the requirements of each situation and client. The services we offer include:

Sales & marketing audits
Sales & marketing process assessment & redesign
Marketing planning
Marketing strategy assessment & design
Marketing competency assessment
Training needs analysis
Coaching & mentoring

Click here for further examples of consulting projects and here to see what our customers say about us.

For more information contact us by email or phone - +44 (0) 118 9813224.