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Course Details

Marketing Planning
Product Management 1
Product Management 2
Strategic Analysis
Strategy Development
Valuing Marketing
Influencing the Business
Marketing Communications 1
Marketing Communications 2
Marketing Communications 3
Managing Marketing Assets
Build a CRM Business Case
CRM Planning & Selection
How to Implement CRM

 

Managing Marketing Assets

Aims and Objectives

This 3-day course is aims to equip managers with the higher level skills necessary to maximize their organization's performance through the proactive development of marketing assets..

What the workshop will cover

  • Managing marketing assets brands, products, investments, people

  •  Implementing strategic initiatives and plans

  •  Managing relationships and partners internally (with sales and other departments) and externally (3rd parties and customers)

 On completion the delegates should be able to:

  • Audit the marketing assets under their management

  • Recognize opportunities to develop those assets and develop strategies to exploit them

  • Implement successful actions plans and initiatives through others

  • Work more effectively with internal and external partners

  • Understand the alternative strategies for developing relationships and select from them appropriately

If you would like to adapt this course for delivery in your own organisation or develop a customised training programme with Downes Strategic Marketing, contact us by email or phone  - +44 (0) 118 9813224.

 
Training

DSM provides a range of in-company training courses as well as competency and training needs assessment services. Tailored training programmes are usually built from a menu of standard options and customised material. In-company courses can be cost effective for groups of 6 or more delegates, depending on the amount of customisation required. The info box on the left of this screen gives a list of sample courses.

Click here to see what our customers say about us.

For more information contact us by email or phone  - +44 (0) 118 9813224.


Consultancy Services

Consultancy projects are tailored to meet the requirements of each situation and client. The services we offer include:

  • Sales & marketing audits

  • Sales & marketing process assessment & redesign

  • Marketing planning

  • Marketing strategy assessment & design

  • Marketing competency assessment

  • Training needs analysis

  • Coaching & mentoring

Click here for further examples of consulting projects and here to see what our customers say about us.

For more information contact us by email or phone  - +44 (0) 118 9813224.

 

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