Effective Marketing Communications Planning

Aims and Objectives

The purpose of this 2-day course is to provide a framework for a well-structured marketing communications plan, linking strategy with your business goals. It will also provide the delegates with a grounding in the principles of good marketing communications and their application within your organisation.

What the workshop will cover

• Marketing communications planning methods

• SOSTT + 4Ms (Situation, Objectives, Strategy, Tactics, Targets + Men, Money, Minutes, Measurement)

• Objectives, audience, message, methods, media, timing/frequency, budget, creativity, measuring effectiveness

• Setting objectives

• Understanding clients, their goals and strategies

• Defining and analysing audiences

• The role of pre and post campaign research

• Messages, methods and media

• Defining messages

• An overview of the marketing communications mix

• Choosing the right methods and media

• Creativity – definitions and creative methods

• Measuring the effectiveness of marketing communications programmes

• The role of the brand

Methods

Case studies, examples and exercises based on outside organisation and your own company.

Pre-Course

• Delegates set personal objectives for the training programme with their managers

• Directed reading and/or company specific exercises e.g. evaluate examples of marketing communications programmes within your organisation

By the end of the course

Participants will have a process for developing a marketing communications programme and will have practiced using it.

Post-Course

Individual or team work-based projects managed and evaluated by Downes Strategic Marketing and/or your own organisation

If you would like to adapt this course for delivery in your own organisation or develop a customised training programme with Downes Strategic Marketing, contact us by email or phone  - +44 (0) 118 9813224.