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How to Implement CRM

Information Sources


Course Details

Marketing Planning
Product Management 1
Product Management 2
Strategic Analysis
Strategy Development
Valuing Marketing
Influencing the Business
Marketing Communications 1
Marketing Communications 2
Marketing Communications 3
Managing Marketing Assets
Build a CRM Business Case
CRM Planning & Selection
How to Implement CRM


Measuring Marketing Communications

Aims and Objectives

This 1-day module focuses on evaluating the effectiveness of marketing communications programmes and investments. Long and short term financial and other measures will be considered and the information gathering techniques needed to use them.

What the workshop will cover

  • Defining effectiveness

  • Range of measures available

  • Choosing the right method

  • Developing a measurement tool or system

  • Case study from the Advertising Effectiveness Awards

  •  Programme wrap-up


Case studies, examples and exercises


Directed reading and/or measurement exercise e.g. design a measurement system for a marketing communications programme

By the end of the course

Participants will have a menu of methods for measuring marketing communications effectiveness and will have practiced applying it appropriately.


Individual or team work-based project assessed in-company and/or by Downes Strategic Marketing

If you would like to adapt this course for delivery in your own organisation or develop a customised training programme with Downes Strategic Marketing, contact us by email or phone  - +44 (0) 118 9813224.


DSM provides a range of in-company training courses as well as competency and training needs assessment services. Tailored training programmes are usually built from a menu of standard options and customised material. In-company courses can be cost effective for groups of 6 or more delegates, depending on the amount of customisation required. The info box on the left of this screen gives a list of sample courses.

Click here to see what our customers say about us.

For more information contact us by email or phone  - +44 (0) 118 9813224.

Consultancy Services

Consultancy projects are tailored to meet the requirements of each situation and client. The list on the left gives an idea of our capabilities. The services we offer include:

  • Sales & marketing audits

  • Sales & marketing process assessment & redesign

  • Marketing planning

  • Marketing strategy assessment & design

  • Marketing competency assessment

  • Training needs analysis

  • Coaching & mentoring

Click here for further examples of consulting projects and here to see what our customers say about us.

For more information contact us by email or phone  - +44 (0) 118 9813224.


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