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How to Implement CRM

Information Sources


Course Details

Marketing Planning
Product Management 1
Product Management 2
Strategic Analysis
Strategy Development
Valuing Marketing
Influencing the Business
Marketing Communications 1
Marketing Communications 2
Marketing Communications 3
Managing Marketing Assets
Build a CRM Business Case
CRM Planning & Selection
How to Implement CRM


Managing Marketing Communications Campaigns

Aims and Objectives

The aim of this 1-day module is to provide practical tools and methods for managing marketing communications campaigns implemented through agencies.

What the workshop will cover

  • The key elements in effective marketing communications planning

  • Defining objectives and strategies

  • Choosing the right channels – methods and media

  • Measuring effectiveness

  • Managing the progamme

  • The agency’s perspective

  • Briefing an agency – dos and don’ts

  • Tracking and managing agency performance


The course provides guidelines and checklists for the key elements of planning and uses exercises and examples to allow delegates to rehearse the major steps and work out how to apply them to their own organisation.

By the end of the course

Delegates will have a process for developing and managing marketing communications programmes involving agencies and will have practiced using it.

If you would like to adapt this course for delivery in your own organisation or develop a customised training programme with Downes Strategic Marketing, contact us by email or phone  - +44 (0) 118 9813224.


DSM provides a range of in-company training courses as well as competency and training needs assessment services. Tailored training programmes are usually built from a menu of standard options and customised material. In-company courses can be cost effective for groups of 6 or more delegates, depending on the amount of customisation required. The info box on the left of this screen gives a list of sample courses.

Click here to see what our customers say about us.

For more information contact us by email or phone  - +44 (0) 118 9813224.

Consultancy Services

Consultancy projects are tailored to meet the requirements of each situation and client. The list on the left gives an idea of our capabilities. The services we offer include:

  • Sales & marketing audits

  • Sales & marketing process assessment & redesign

  • Marketing planning

  • Marketing strategy assessment & design

  • Marketing competency assessment

  • Training needs analysis

  • Coaching & mentoring

Click here for further examples of consulting projects and here to see what our customers say about us.

For more information contact us by email or phone  - +44 (0) 118 9813224.


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