Managing Marketing Communications
Campaigns
Aims and Objectives
The aim of this 1-day
module is to provide practical tools and methods
for managing marketing communications campaigns implemented through
agencies.
What the workshop will cover
-
The key elements in effective marketing
communications planning
-
Defining objectives and strategies
-
Choosing the right channels – methods and media
-
Measuring effectiveness
-
Managing the progamme
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The agency’s perspective
-
Briefing an agency – dos and don’ts
-
Tracking and managing agency performance
Methods
The course provides guidelines and checklists for
the key elements of planning and uses exercises and examples to allow
delegates to rehearse the major steps and work out how to apply them
to their own organisation.
By the end of the course
Delegates will have a process for developing and managing marketing
communications programmes involving agencies and will have practiced
using it.
If you would like to adapt this course for
delivery in your own organisation or develop a customised training
programme with Downes Strategic Marketing, contact us by
email or phone - +44
(0) 118 9813224. |
