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Course Details

Marketing Planning
Product Management 1
Product Management 2
Strategic Analysis
Strategy Development
Valuing Marketing
Influencing the Business
Marketing Communications 1
Marketing Communications 2
Marketing Communications 3
Managing Marketing Assets
Build a CRM Business Case
CRM Planning & Selection
How to Implement CRM


An Introduction to Product Management

A 1-day workshop to teach you the fundamentals of how to manage products effectively throughout their lives.

Who will benefit and what will they gain

Product managers, managers of product managers or other executives introducing product management as a discipline into their companies who have little formal knowledge of product management. It is particularly appropriate for recently appointed product managers or those who wish to refresh their skills.

They will gain an appreciation of the different definitions of the role and the tools and techniques they can use to maximize the return generated by their products at whatever stage they are in their lifecycles.

What the workshop will cover

The Product Managerís Role and Responsibilities: How the product management has developed. Alternative interpretations of the role. Key tasks and responsibilities.   

Building a Strategic Framework: Options to develop your product. Analyzing customers and competitors.

Developing New Products: The product development process. Idea generation and screening. Business case fundamentals.

Managing Existing Products: Analyzing your product range. Life cycle perspectives.

Developing Product Plans: What your plan needs to cover. Integrating pricing, place and promotional factors.

On completion the delegates should be able to:

        Understand their role and responsibilities in their organization

        Contribute to a customer and competitive analysis

        Understand and contribute to the product development process

        Evaluate their product range and suggest alternatives for improvement

        Understand the key elements and stages in building a product plan.

The training method

A combination of lectures, discussions, exercises and examples. Participation will be a key feature of the day and delegates will be encouraged to relate key concepts to their own situation. Checklists and tools will be provided to facilitate the translation of learning into practice in the workplace.

If you would like to adapt this course for delivery in your own organisation or develop a customised training programme with Downes Strategic Marketing, contact us by email or phone  - +44 (0) 118 9813224.


DSM provides a range of in-company training courses as well as competency and training needs assessment services. Tailored training programmes are usually built from a menu of standard options and customised material. In-company courses can be cost effective for groups of 6 or more delegates, depending on the amount of customisation required. The info box on the left of this screen gives a list of sample courses.

Click here to see what our customers say about us.

For more information contact us by email or phone  - +44 (0) 118 9813224.

Consultancy Services

Consultancy projects are tailored to meet the requirements of each situation and client. The services we offer include:

  • Sales & marketing audits

  • Sales & marketing process assessment & redesign

  • Marketing planning

  • Marketing strategy assessment & design

  • Marketing competency assessment

  • Training needs analysis

  • Coaching & mentoring

Click here for further examples of consulting projects and here to see what our customers say about us.

For more information contact us by email or phone  - +44 (0) 118 9813224.


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