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Course Details

Marketing Planning
Product Management 1
Product Management 2
Strategic Analysis
Strategy Development
Valuing Marketing
Influencing the Business
Marketing Communications 1
Marketing Communications 2
Marketing Communications 3
Managing Marketing Assets
Build a CRM Business Case
CRM Planning & Selection
How to Implement CRM


Strategy Development and Strategic Marketing Planning

Aims and Objectives

The purpose of this 3-day course is to provide the opportunity for the delegate to develop their strategic thinking in a marketing context.  The move from the tactical implementation of marketing plans to the responsibility for the strategic thinking behind the plans is a significant one.  This course provides an opportunity for the delegates to make that move in a supported environment.

What the workshop will cover

  • What is strategy

  • Marketing’s role

  • The strategic marketing planning process

  • Structuring and using analysis

  • Environmental, customer, competitor and self analysis   

  • Competitive strategy planning   

  • Key success factors, strategic profit drivers and distinctive competencies   

  • Segmentation, targeting and positioning   

  • Product portfolio management   

  • Strategies for growth, maturity and decline   

  • Innovation planning   

  • Achieving cross-functional integration   

  • Writing and communicating the plans

  • Barriers to implementation

 On completion the delegates should be able to:

  • Take a structured approach to the analysis of brands, customers and competitors

  • Formulate a range of strategic options for the development of future business

  • Evaluate and justify the selection of market and brand development strategies

  • Develop and implement a strategic marketing plan

If you would like to adapt this course for delivery in your own organisation or develop a customised training programme with Downes Strategic Marketing, contact us by email or phone  - +44 (0) 118 9813224.


DSM provides a range of in-company training courses as well as competency and training needs assessment services. Tailored training programmes are usually built from a menu of standard options and customised material. In-company courses can be cost effective for groups of 6 or more delegates, depending on the amount of customisation required. The info box on the left of this screen gives a list of sample courses.

Click here to see what our customers say about us.

For more information contact us by email or phone  - +44 (0) 118 9813224.

Consultancy Services

Consultancy projects are tailored to meet the requirements of each situation and client. The services we offer include:

  • Sales & marketing audits

  • Sales & marketing process assessment & redesign

  • Marketing planning

  • Marketing strategy assessment & design

  • Marketing competency assessment

  • Training needs analysis

  • Coaching & mentoring

Click here for further examples of consulting projects and here to see what our customers say about us.

For more information contact us by email or phone  - +44 (0) 118 9813224.


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