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About Downes Strategic Marketing
Downes Strategic Marketing (DSM) is an
independent training and consultancy
business that assists organizations to improve
their performance through developing and executing clear customer (marketing,
sales and business development)
strategies and plans.
Successful customer strategies take into consideration the entire
customer lifecycle and all the points of customer interaction (through
sales, marketing, service and other activities). They are based on a
thorough understanding of the value that the organization can provide
to and develop from its customers. DSM helps organizations identify
opportunities to develop customer value and implement strategies to
realize that value.
We work with organizations to assess their sales and
marketing capabilities and processes and improve them. We develop marketing plans
for clients and help them implement the plans through a range of
strategic marketing activities.
Janet Downes
BSc (Hons) MBA, MInstD, MCIM, Chartered
Marketer
 Janet Downes is the principal
consultant and director of Downes Strategic Marketing. She
specializes in marketing and business strategy, sales and marketing
process assessment, product management and the application of IT to sales,
marketing and service functions.
Originally trained as an electronics engineer she spent many years in
senior international marketing, sales and general management roles with
companies such as Intel, Computervision, DuPont and Fuji Film with
responsibility for markets in Europe, North America and Japan. Since
becoming a consultant Janet’s clients have included major multinational
companies in the IT, telecommunications, financial services and leisure
industries as well as public bodies and many less well-known, specialist
SMEs. Janet is an expert on marketing planning and strategy
and delivers training courses and workshops the Chartered Institute
of Marketing (CIM) and the Institute of
Directors (IoD) in these subjects. She is the
IoD’s Marketing Advisor for its members and a
conference speaker on Relationship Marketing and associated technologies.
Janet has researched and assessed the top CRM
vendors in Europe and delivers CRM courses on behalf of
Frost & Sullivan.
For further information see
Janet's c.v. or contact:
janet.downes@downesmarketing.co.uk |
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