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Assessing marketing and sales processes and plans of many organizations
and facilitating improvements, the development of new plans and
re-designed processes.
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Training many organizations to assess and redesign their own
customer-facing processes.
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Assisting a software company to become more market oriented through the
implementation of an improved group-wide marketing planning system.
Provided feedback and advice at group board level (and throughout the
operating units) on marketing planning, designed and delivered training
programs and assessed the marketing plans of three strategic business
units before and during implementation of the plans.
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Mentoring the MD of a small health care company starting up a new
nationwide health care service in sales, marketing and customer service
process improvement and business planning to raise investment capital.
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Establishing required levels of marketing competence for a large,
international marketing department in a communications company, assessing
the current level of skill and recommending development actions to bridge
the gap and designing and delivering appropriate training programs.
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Assisting a defense establishment in marketing commercial applications of
their technology.
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Carrying out research (desk research and focus groups) and providing
advice on business planning for a start-up career development service.
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Facilitating the development of a strategic marketing plan (containing a
series of related product plans) for a major PC manufacturer. Through the
training and workshop process used also developed marketing and product
planning processes and skills in the clients’ marketing and management
teams.
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Assessing the sales, and customer service processes of a health care
company and facilitating the development of new processes designed to
address problems and shortcomings in the original processes.
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Design of a post implementation service strategy for a financial systems
company. Included carrying out a situational analysis and marketing audit,
which required surveying existing customers and analyzing their attitudes
and requirements.
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Carrying out in depth market research with a client's customers to
determine their level of satisfaction and to analyze and prioritize
business problems and recommend strategy changes.
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Recommending a marketing strategy for a printer company wishing to enter
new market segments based on research into the segments’ potential and
characteristics.
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Facilitating a strategy weekend for a specialist SME, which assists
clients in managing the risk involved in implementing software projects
associated with large infrastructure projects. The goal of the weekend was
to develop a draft mission statement and environmental audit for the
company.
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Facilitating development of a company strategy for a specialist SME (risk
managers for software projects associated with large infrastructure
projects) using a strategy weekend. The specific outcomes of the weekend
were an agreement on the company’s direction summarized in a draft mission
statement and an analysis of the company’s situation and environment.
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Enabling
a pharmaceutical software company’s management team to develop the
foundations of a business development strategy through a facilitated
strategy day.
