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Practical Marketing & Business Development
This part of the site is under development.
Please accept our apologies if you have been redirected here from
another part of the site. If you require further information that you
cannot find here please
contact us.
We are developing a range of practical sales and
marketing articles. On the left is a list of those currently
available. We are also working on articles covering:
- Customer loyalty and customer relationship
management
- A marketing capability audit
- Integrating marketing and business strategy
- Targeting the right customer
- Strategy health checks
- A primer on marketing planning
If you have any suggestions for article topics,
feedback on our articles or you would like to provide an article
yourself please let us
know.
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When Less is More |
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Having to cut costs to sustain
your business in hard times? Marketing budgets are often the first
in line for the chop. But rather than cut blindly and possibly
harm your business for years to come check out our top cost
cutting tips which can actually improve your marketing. <More>
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Do Web Ads Work? |
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'Anecdotal feedback
from many of my advertisers is:- "Web advertising is now our
biggest source of new leads, and the leads we get from your site
spend more, on average, than the leads we get from other sources."
In fact the customer renewal rates on my site have been over 95%
for a couple of years now, and as most of my advertisers typically
seem willing to spend much larger sums year on year, there is
enough evidence to convince me that web advertising can work very
well.
So how does this correlate with Kotler and Nielsen who both say
web advertising doesn't work. Some people are saying one thing,
while others are saying another. My answer is simple....'
<More>
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